The problem and the solution

The problem

Brands lack control over data, depend on outdated processes, and struggle to connect with dealers and riders — limiting growth and efficiency.

Sales, service, and customer data are scattered among dealers and distributors, leaving brands without visibility into what’s selling, being repaired, or who their customers are. This hinders planning and feedback.

Teams waste time managing spreadsheets and orders, causing errors and delays instead of focusing on innovation and customer experience.

Poor communication with dealers means limited insight into sales, stock, and service activity, making it difficult to manage updates, warranties, and marketing.

Brands also miss direct contact with riders, losing valuable feedback and loyalty opportunities.

The solution

By leveraging AI capabilities and large volumes of data, our system delivers powerful features for bike brands — strengthening the entire value chain and creating a true win-win-win situation.

By addressing the specific pain points for each part of the business, our software instantly enhances the value proposition within minutes.

A key success factor is enriching existing data and structuring, unlocking immediate and substantial benefits for all parts of your organization

BikeFolder is at the forefront of the global digital transformation for bike brands world wide

Problems in the entire value chain

BRAND

  • High marketing cost
  • No idea who the consumer is
  • Warranty handling
  • Customer support
  • No direct product feedback
  • Meeting regulations
  • Recalls
  • No dealer stock info
  • No data for analytics
  • Printing bicycle handbooks
  • Direct communication with shop staff

DEALER

  • Seasonality
  • Poor marketing tools
  • Poor customer loyalty
  • Poor customer experiences
  • No profit on workshop and repairs
  • Workshop ineffciciency
  • Warranty handling
  • Repetitive tasks
  • No data analytics
  • No data = Reduced business valuation
  • Meeting GDPR regulations

CONSUMER

  • Theft
  • Services
  • Warranty handling
  • Proof of ownership
  • Low price second hand market
  • Too low payout from insurance
  • No service history
  • No direct communication with
    mechanic
  • Buying correct parts
  • Selling bike

The product

The future success of a bike brand depends on high-quality data and the creation of meaningful features that set it apart from unstructured competitors.

Your bike is the center of the ecosystem!

A unique Bike Card for every bike keeps you connected throughout its entire journey

(Click “+” for video and more info of each feature)

Linking bikes in the market to you!

3 interfaces

Brands

Shops

Owners

QR-codes – The connection

We collect data and add bikes both during the manufacturing process and from the existing market, leading to rapid growth in the number of bikes integrated into the system.

During manufacturing

Option A: Integrated 
During the frame painting process, a BikeFolder QR code is embedded beneath the clear coat. At the end of the assembly line, the QR code is digitally linked to the bike’s frame number. A bike card is then created, containing both model-specific and individual details — such as the key number and battery serial number.

Once the bike is shipped, any shop or owner worldwide can easily claim ownership by scanning the QR code with a smartphone.
(This is the most secure and professional method.)

Option B: Tag on handlebar

A removable tag is attached to the handlebar — optionally designed with the brand logo.
The tag includes a QR code that can be detached and placed on the bike either by the shop or the customer.
This approach offers flexibility while still maintaining digital traceability and easy registration.
READ MOR HERE

15 brands are already on board, with 250,000 bikes in the market —each featuring a QR code integrated directly into the paint!

Bikes in market

We gather bikes and data through various methods:

  • When a bike without a QR code is assembled in a shop, the shop adds a QR code and creates a unique bike card. Once sold, the sales staff links the bike to the customer’s account.

  • When a bike is serviced, the mechanic adds a QR code and generates a unique bike card for it.

  • After purchasing a new bike or having one repaired, customers receive an account where they can add more bikes. At home, they can use our database to find the correct model and typically add all family bikes to their account.

  • When a customer receives an invitation from their insurance company, they can create an account and add all their family bikes.

EU-regulations

RIGHT TO REPAIR – CHECK!

The new rules ensure that manufacturers provide timely and cost-effective repair services and inform consumers about their rights to repair. Goods repaired under the warranty will benefit from an additional one-year extension of the legal guarantee, further incentivising consumers to choose repair instead of replacement.

After the legal guarantee has expired, the manufacturer is still required to repair common household products, which are technically repairable under EU law, such as washing machines, vacuum cleaners, and even smartphones. The list of product categories can be extended over time. Consumers may also borrow a device whilst theirs is being repaired or, if it cannot be fixed, opt for a refurbished unit as an alternative.

BATTERY TRACEABILITY – CHECK!

Article 14 requires that rechargeable industrial batteries and electric vehicle batteries shall contain a battery management system that stores the information and data needed to determine the state of health and expected lifetime of batteries in accordance with the parameters laid down in Annex VII.

Interactive maps

We provide a complete map of all dealers offering sales and repair services for your brand. Users can book service appointments directly through the map.

Do dealers enjoy it? YES!

30

INCREASED REVENUE IN THE WORKSHOP

Distribution Partner

Seeing is believing!

It works!

812

Active shops

2612

Brands in database

1 450 321

Number of bikes

Everyone wins!

Everyone in the value chain is struggling with poor data quality, creating a powerful opportunity for the entire ecosystem to adopt BikeFolder as the backbone of a unified and reliable data infrastructure.
Importantly, even if a distributor or dealer chooses not to contribute or use BikeFolder, the data flow will still function seamlessly.

Brand

Direct communication with dealer and end consumer

WIN!

Distributor/Agent

Full access to their territory, dealers and end users

WIN!

Dealer

Increased efficiency, profit and revenue. Reduced seasonality

WIN!

Consumer

Simplified bicycle maintenance and increased value of the bikes

WIN!

Pricing

FREEMIUM

Warranty and Support

View all service reminders sent to current owners of a specific bike.
By comparing sent reminders with actual completed services, customers can easily understand the basis for warranty claims — whether approved or declined.
The complete service history is also available on the bike’s profile card

Dealer Map

An interactive map showing all dealers who both sell and service your bike brand.
Customers can easily book a service directly through the map.

Collect Historical Data

Get an overview of historical bikes.

By using social media and existing customer data, BikeFolder helps you find and connect with current owners of bikes already out in the market.
BikeFolder can import and create profiles for previously sold bikes and invite current owners to claim their unique bike card.
This strengthens the bond between bike shops and cyclists — across generations of bikes.

OTTO – AI Mechanic

All your customers gain access to cutting-edge technology where an AI assistant helps bike enthusiasts with any questions about their specific bike.

Examples of questions the AI can answer:

  • Which tires fit my bike?

  • How do I set the correct SAG on my suspension?

  • Which tires should I use for muddy conditions?

  • Which brake pads fit my bike?

  • Show me a video on how to change tires, grips, etc.

…and many more!

Custom Out-of-Stock Report

Through the platform, users can create customized reports by selecting which models and stores they want real-time inventory updates from.
Each salesperson can define which stores to collect information from.

Users can also choose how often to receive reports — daily, weekly, or monthly.

This feature is particularly useful for national distributors who want access to dealer data within their geographic region.

The Out-of-Stock report works even if the dealer does not use BikeFolder.

PDF Manuals

All relevant manuals and bike handbooks can be stored as PDF files on the model card.
They are always available for both mechanics and owners throughout the bike’s lifetime.
Yes – a bike brand can go PAPERLESS!

Ownership History

The bike’s complete ownership history is always visible, while each owner can choose to keep their personal information anonymous.
The shop still retains access to both previous and current ownership data, enabling more targeted and relevant customer communication.

Product Reviews

Owners can write reviews of their bike, rating both individual components and the bike as a whole.
Each new owner throughout the bike’s lifetime can add their own review.
Data is available per brand.

Dashboard

A comprehensive and dynamic dashboard that gathers all key metrics (KPIs) in one place.

You get a full overview of:

  • Daily sales: Number of bikes sold per day, by model and market.

  • Repairs: How many bikes are repaired each day, with details on service type.

  • Active bikes per country: See which markets have the most active bikes in use.

  • Used market: Track average prices and volume for used bikes.

  • Warranty cases: Identify which models have the most warranty requests and monitor trends over time.

This dashboard is an invaluable tool for any bike manufacturer — a central hub for insight, management, and decision support.
It enables powerful monitoring, analysis, and optimization across all parts of the business — from production and sales to customer satisfaction and aftersales.

LOYALTY MODULE

Strengthen Customer Loyalty with BikeFolder Loyalty for Manufacturers

With BikeFolder Loyalty, manufacturers can offer customers a better and longer-lasting brand experience.
When a customer buys one of your bikes, they get access to their own Digital Bike Garage — a place to register, track, and maintain their bike.

The result?
A closer relationship between you and the end customer, better insights into usage and service history, and increased value for both your brand and products.
Smart, right?

Digital Bike Garage

Give all your customers a free BikeFolder account worth $59.
Whether they buy a new bike or have one repaired, they can receive a free account.
Existing customers can also send free invitations to friends.

SMS Service Reminder

When it’s time for service, the customer receives an SMS from your shop.
With one click, they can book an appointment through your booking link, synchronized with your workshop calendar.

BikeHunter

Bikes registered in BikeFolder automatically become part of BikeHunter.
If a bike is stolen, the owner can offer a reward.
All users registered as BikeHunters receive an email with the stolen bike’s details — including photo, location, and reward.

Using their mobile phone, Bike Hunters can scan the QR code on any bike that looks like the stolen one.
If it’s a match, they can contact the owner through the system and claim the reward.

Bike Registry

Give all your customers free FG registration.
Every bike you sell or repair gets lifetime FG registration — completely free.
(This normally costs $19 per bike per year.)

OTTO – Your AI-bike guru

All your end customers get access to their very own AI Bike Buddy – a digital guru that knows everything about the exact bike they own. The solution combines your model data with the power of ChatGPT from OpenAI 5.1, ensuring precise, verified answers tailored to each customer’s bike.

The AI Bike Buddy can assist with everything from everyday questions to more advanced maintenance tasks, including:

  • Simple repairs and troubleshooting

  • Recommendations for compatible components

  • Advice on which side covers and accessories fit

  • Step-by-step video guides for changing tires

  • Videos showing how to bleed brakes, adjust brakes, and tune gears

  • Tips and guidance that help customers feel confident handling their bike

All of this—available 24/7, right on their phone.

With an AI Bike Buddy, you increase customer confidence, reduce the need for manual support, and deliver a completely new experience of what modern bike care can be.

PREMIUM

Everything included in FREEMIUM, plus:

I.D.M – End User

IDM (Intelligent Direct Marketing) is a powerful tool that lets bike brands leverage all data points stored in the system for each individual bike in the market.

Through an advanced segmentation tool, users can filter and target audiences based on bike category, SKU, price range, model, current or previous owners, and more.
The result is a precise selection of bikes and owners to receive communications.

Once the audience is defined, the user can build the email from scratch or use a predefined template.
Personalized elements like the owner’s name, bike photo, preferred workshop, purchase date, and other relevant data can be added — making each message feel personal and relevant.

With IDM, the bike brand can send direct, hyper-targeted communication to its customers — ensuring each owner receives marketing content tailored exactly to the bike they own.

Pricing:

  • Email: $0.05 per send

  • Notification: $0.01 per send

I.D.M – Dealer

IDM (Intelligent Direct Marketing) for stores enables bike brands to communicate directly and precisely with their dealers and staff.
The system uses all available data points across the network, ensuring communication is relevant for each store — based on what they sell, which models they carry, and who works there.

With flexible segmentation, users can target stores based on geographic area, store type, turnover, brands carried, and contact roles.
Once selected, messages can be built from scratch or via templates — personalized with the store’s name, contact person, logo, previous campaigns, and product lines.

With IDM, brands can send targeted information about new products, promotions, training, and sales tools directly to the stores and staff who work with the brand every day.
The result: more effective dialogue, better follow-up, and stronger partnerships between brand and retailer.

Pricing:

  • Email: $0,25 per recipient

  • Notification: $0.1 per recipient

Direct Recalls

Direct recall communication based on EAN, model year, and SKU.

This feature gives manufacturers a powerful tool for precise and effective customer communication during product recalls.
It allows segmentation down to detailed parameters — such as EAN number, model year, wheel size, color, SKU, and more — ensuring recall messages reach only affected owners.

Through integration with registration data and purchase history, the system can automatically identify the exact bikes involved.
Manufacturers can then send targeted SMS alerts directly to owners, without intermediaries, ensuring important information reaches them quickly and reliably.

Benefits:

  • Precise segmentation — reach only those affected.

  • Direct SMS communication — instant alerts with high open rates.

  • Full traceability — see who received and confirmed the message.

  • Improved customer experience — relevant and trustworthy communication.

The result is a more efficient, safe, and responsible recall process — strengthening trust between manufacturer and customer while reducing misinformation and unnecessary workshop visits.

Pricing: $1.00 per recipient

Become a paper free brand!

A typical bike box contains 400–800 grams of paper related to manuals, which most customers never even want. With BikeFolder, brands can include all important documents as PDFs directly linked to the bike card, easily accessible via a QR code.

  • Add all manuals and bike-related documents to the model card in PDF format.

  • Always available for bike owners throughout the entire lifespan of the bicycle.

  • Accessible at any time for mechanics.

  • Save on printing costs—approximately $2 per bike.

This solution reduces waste, enhances accessibility, and improves the overall experience for both customers and service teams.

Dashboards

Custom KPI dashboards and reports tailored to each brand’s specific goals and needs.
The dashboards and reports can be automatically distributed to multiple recipients at customized intervals as required.

Frequently asked questions

Does the system work even if your dealer does not use BikeFolder?

Yes. Even if a dealer doesn’t use the system, BikeFolder’s functionality for your brand works just as well. The key factor is that the consumer adds the bike to their digital garage by scanning the code or registering it manually. Once that happens, all data becomes visible to both the brand and any dealer the customer chooses to associate with.

Is BikeFolder a white-label system?

Yes. All communication and notifications appear under your brand’s name. Messages from stores are shown as coming from that specific dealer. BikeFolder operates fully as a white-label solution.

Can our brand use BikeFolder without using the QR-code?

Yes. Absolutely. But certain features will not be available

We are distributor/agent - Can we benefit from using BikeFolder?

Yes, absolutely. You’ll have access to all the features available to our brand. We also offer special tags and stickers that can be added to the boxes before shipping them to your dealers or end consumers. Get in touch with us, and we’ll arrange everything for you.

Does BikeFolder work globally?

Yes. The system supports over 10 languages and works seamlessly across all countries, regardless of where your customers or dealers are located.

Is BikeFolder compatible with all POS (Point of Sale) systems?

Yes. BikeFolder has been designed to work smoothly with any POS system used in stores. Integration is frictionless.

For enterprise clients, we support seamless, direct integrations with leading POS systems and ERP solutions.

Do you share data from our brand with other brands?

No. We never share sensitive brand data. The only case where data is transferred is when a bike is sold second-hand — so the bike’s digital identity (and ownership) can follow it through its lifecycle.

Are you GDPR compliant?

Absolutely. We’ve worked closely with legal experts to create terms and conditions that comply fully with GDPR while allowing us to collect the necessary consent to enable multiple revenue streams and long-term scalability.

Who owns the data?

The consumer owns their own data.
When a user registers their bike, all data associated with their user profile and bike card belongs to them.

Why can’t a bike brand access full personal data about a bike owner?

To protect the dealers.
BikeFolder stores names, phone numbers, and emails internally so that brands can’t easily go direct-to-consumer (D2C) through dealer data. However, if your brand has a Concept Store or sells directly online, we set up a store account for you — giving you full access to customer data for those D2C sales.

Can we set up KPI dashboards and reports?

Yes.
We can configure custom KPI dashboards and automated reports — daily, weekly, or monthly — so you get live data updates on everything happening across your brand network.

What’s the price for Dealers?

Dealers can use almost all BikeFolder features completely free — including the AI booking system, customer loyalty program, and much more.
The only cost applies to registered repairs, which are priced at $1.50 per repair.
You can see the full Dealer price list here: Price list dealer

What’s the cost for End Consumers?

All BikeFolder features are free for end users.
They can also choose to purchase an optional deductible insurance for $3.90 per month.

We operate D2C (Direct to Consumer). Will BikeFolder work for us?

Yes.
We offer dedicated solutions for D2C brands so your operations integrate smoothly into BikeFolder.

Do we need to embed QR codes under the clear coat during production?

No, that’s optional.
It’s the best long-term solution, but you can start by attaching a tag on the handlebar or a removable sticker the customer can apply themselves. This is ideal for custom or small-batch builders.

Can our distributor also use BikeFolder?

Yes.
Distributors can have full access to manage communication with their retailers and consumers. You can assign stores per agent or per national distributor.

How many users can we add to the system?

Unlimited.
There’s no limit to how many internal users, retailers, or end consumers can join your network in BikeFolder.

How do we get access to our account?

Simply email brand@bikefolder.com with your brand name.
We’ll set up your account and provide your login credentials.

Created from industry knowledge

The core team behind BikeFolder possesses deep, hands-on knowledge of the cycling industry, with experience spanning every stage of the value chain. Most importantly, they share an unstoppable passion for innovation, improvement, and building a better future for the entire industry.

Sondre Norland

CEO

About Sondre Norland

Sondre Norland has dedicated his entire life to the cycling industry. Growing up just one kilometer from Norway’s only bicycle factory, he learned to ride at an early age and quickly developed a deep passion for the sport. Throughout his childhood and youth, he immersed himself in BMX, mountain biking, and road cycling, eventually reaching the top level as a professional downhill MTB racer, competing for five years.

At the age of 12, Sondre welded his first BMX bike, marking the beginning of a lifelong journey into every part of the bicycle value chain. He has run bike shops, workshops, and factories, worked with import and production, and gained extensive experience in the design and specification of bikes and accessories. Over the years, he has developed products for both bicycles and cycling gear, building a unique and comprehensive understanding of the industry.

As a serial entrepreneur, Sondre has founded several companies in cycling and sports, achieving multiple successful exits. The proceeds from these ventures have been invested into his most ambitious project to date: BikeFolder — a groundbreaking software solution that digitalizes, optimizes, and solves key challenges for manufacturers, shops, and bike owners. BikeFolder is already positioning itself as a leading player in the emerging biketech market.

With a combination of visionary thinking, deep industry knowledge, and a proven track record, Sondre is a leader who both understands the complex challenges of the cycling industry and knows how to solve them.

Fun fact: Sondre’s ability to set ambitious goals and achieve them is clearly reflected in his Norwegian speed record on a bicycle — an incredible 129 km/h!

Ken Meland

CSO

Ken Meland is the Chief Sales Officer of BikeFolder and a lifelong cycling enthusiast with deep roots in the cycling community. He began racing BMX at the young age of 6, and his early dedication paid off when he was crowned BMX European Champion in 1993. As he grew older, Meland expanded his racing career to include downhill mountain biking, competing at a high level in both disciplines.

Over the years, Ken has built a career that spans nearly every corner of the bicycle industry. He started out as a workshop mechanic, later managing a successful bike shop before moving into distribution and manufacturing roles. This hands-on experience gives him a unique, 360-degree understanding of the market and the needs of both retailers and consumers.

Before joining BikeFolder, Meland also served as brand manager for two prominent cycling brands, where he was responsible for everything from product design and development to manufacturing and sourcing. His leadership in building strong product lines and managing global supply chains adds an extra layer of expertise to the BikeFolder team.

Today, Ken channels his passion for cycling and his extensive industry knowledge into driving BikeFolder’s growth and helping bike shops thrive in an increasingly digital marketplace.

Aleksander Pettersen

CTO

Aleksander Pettersen is the Chief Technology Officer at BikeFolder, responsible for leading the platform’s technological vision and innovation. A seasoned software developer and architect, Pettersen has been the driving force behind BikeFolder’s digital infrastructure and standout features. Unlike many of his bike-enthusiast colleagues, Pettersen’s background is purely in technology, giving him a fresh, inventive approach to solving the industry’s challenges.

Beyond his technical brilliance, Pettersen brings extensive experience in building and managing high-performing remote teams across the globe. His deep understanding of finding the right talent, regardless of location, has been key to assembling a world-class development team within BikeFolder. By recognizing the strengths and potential of every team member, he has cultivated a collaborative and dynamic tech culture that consistently delivers outstanding results.

Known for his impressive speed in bringing new features to market, Pettersen has also amazed industry veterans by solving complex data challenges in ways cycling insiders had never envisioned. His “out-of-the-box” thinking, combined with his leadership in global team building, has been pivotal in positioning BikeFolder as a true technological leader in the cycling industry.

Let´s talk!

BOOK MEETING

Sondre@bikefolder.com
Ph: +47 92088118

BUSINESS CASE