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The problem and the solution

The problem

Brands lack control over data, depend on outdated processes, and struggle to connect with dealers and riders — limiting growth and efficiency.

Sales, service, and customer data are scattered among dealers and distributors, leaving brands without visibility into what’s selling, being repaired, or who their customers are. This hinders planning and feedback.

Teams waste time managing spreadsheets and orders, causing errors and delays instead of focusing on innovation and customer experience.

Poor communication with dealers means limited insight into sales, stock, and service activity, making it difficult to manage updates, warranties, and marketing.

Brands also miss direct contact with riders, losing valuable feedback and loyalty opportunities.

The solution

By leveraging AI capabilities and large volumes of data, our system delivers powerful features for bike brands — strengthening the entire value chain and creating a true win-win-win situation.

By addressing the specific pain points for each part of the business, our software instantly enhances the value proposition within minutes.

A key success factor is enriching existing data and structuring, unlocking immediate and substantial benefits for all parts of your organization

BikeFolder is at the forefront of the global digital transformation for bike brands world wide

Problems in the entire value chain

BRAND

  • High marketing cost
  • No idea who the consumer is
  • Warranty handling
  • Customer support
  • No direct product feedback
  • Meeting regulations
  • Recalls
  • No dealer stock info
  • No data for analytics
  • Printing bicycle handbooks
  • Direct communication with shop staff

DEALER

  • Seasonality
  • Poor marketing tools
  • Poor customer loyalty
  • Poor customer experiences
  • No profit on workshop and repairs
  • Workshop ineffciciency
  • Warranty handling
  • Repetitive tasks
  • No data analytics
  • No data = Reduced business valuation
  • Meeting GDPR regulations

CONSUMER

  • Theft
  • Services
  • Warranty handling
  • Proof of ownership
  • Low price second hand market
  • Too low payout from insurance
  • No service history
  • No direct communication with
    mechanic
  • Buying correct parts
  • Selling bike

The bike is the center of the ecosystem!

A unique Bike Card for every bike keeps you connected throughout its entire journey

(Click “+” for video and more info of each feature)

QR-codes – The connection

We collect data and add bikes both during the manufacturing process and from the existing market, leading to rapid growth in the number of bikes integrated into the system.

During manufacturing

Option A: Integrated 
During the frame painting process, a BikeFolder QR code is embedded beneath the clear coat. At the end of the assembly line, the QR code is digitally linked to the bike’s frame number. A bike card is then created, containing both model-specific and individual details — such as the key number and battery serial number.

Once the bike is shipped, any shop or owner worldwide can easily claim ownership by scanning the QR code with a smartphone.
(This is the most secure and professional method.)

Option B: Tag on handlebar

A removable tag is attached to the handlebar — optionally designed with the brand logo.
The tag includes a QR code that can be detached and placed on the bike either by the shop or the customer.
This approach offers flexibility while still maintaining digital traceability and easy registration.
READ MOR HERE

15 brands are already on board, with 250,000 bikes in the market —each featuring a QR code integrated directly into the paint!

Bikes in market

We gather bikes and data through various methods:

  • When a bike without a QR code is assembled in a shop, the shop adds a QR code and creates a unique bike card. Once sold, the sales staff links the bike to the customer’s account.

  • When a bike is serviced, the mechanic adds a QR code and generates a unique bike card for it.

  • After purchasing a new bike or having one repaired, customers receive an account where they can add more bikes. At home, they can use our database to find the correct model and typically add all family bikes to their account.

  • When a customer receives an invitation from their insurance company, they can create an account and add all their family bikes.

EU-regulations

RIGHT TO REPAIR – CHECK!

The new rules ensure that manufacturers provide timely and cost-effective repair services and inform consumers about their rights to repair. Goods repaired under the warranty will benefit from an additional one-year extension of the legal guarantee, further incentivising consumers to choose repair instead of replacement.

After the legal guarantee has expired, the manufacturer is still required to repair common household products, which are technically repairable under EU law, such as washing machines, vacuum cleaners, and even smartphones. The list of product categories can be extended over time. Consumers may also borrow a device whilst theirs is being repaired or, if it cannot be fixed, opt for a refurbished unit as an alternative.

BATTERY TRACEABILITY – CHECK!

Article 14 requires that rechargeable industrial batteries and electric vehicle batteries shall contain a battery management system that stores the information and data needed to determine the state of health and expected lifetime of batteries in accordance with the parameters laid down in Annex VII.

Interactive maps

We provide a complete map of all dealers offering sales and repair services for your brand. Users can book service appointments directly through the map.

Everyone wins!

Everyone in the value chain is struggling with poor data quality, creating a powerful opportunity for the entire ecosystem to adopt BikeFolder as the backbone of a unified and reliable data infrastructure.
Importantly, even if a distributor or dealer chooses not to contribute or use BikeFolder, the data flow will still function seamlessly.

Brand

Reach the dealer and end consumer

WIN!

Distributor/Agent

Full access to their territory, dealers and end users

WIN!

Dealer

Increased efficiency, profit and revenue. Reduced seasonality. Amazing marketing features

WIN!

Consumer

Simplified bicycle maintenance and increased value of the bikes. Simplified bike ownership

WIN!

BUSINESS CASE